Our Analysts Weigh in On Reddit

Our Analysts Weigh in On Reddit

Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: “The Front Page of the...
OTT is Continuing to Change the Landscape of TV

OTT is Continuing to Change the Landscape of TV

With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
Ad Blockers – an opportunity or a threat?

Ad Blockers – an opportunity or a threat?

With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...