by Josh Cohen | May 28, 2019 | Uncategorized
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
by debra | Mar 7, 2019 | Uncategorized
Did you know Reddit is the 4th most visited website in the U.S. and 6th in the world!? With over 542 million monthly visitors we wanted our digital analysts to shed some light onto the rising boom in this platform. An Overview of Reddit: “The Front Page of the...
by debra | Dec 12, 2018 | Video
With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers. With the rise of OTT (over the top)...
by debra | Sep 5, 2018 | Uncategorized
With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...
by debra | Aug 30, 2018 | Social Media Marketing
While Snapchat may not be the right audience for every advertiser they are taking big steps to help more brands and advertisers find value with reaching their audience when it comes to advertising. To do so, SnapChat is implementing the Private Market Place. The...
by debra | Apr 30, 2018 | Mobile Advertising, Social Media Marketing
Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers. Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have...
by debra | Apr 6, 2018 | Mobile Advertising, Social Media Marketing
Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...
by debra | Mar 20, 2018 | Social Media Marketing
Changes have been made: LinkedIn has recently changed the way impressions are measured. Previously, LinkedIn was mysterious in exactly how impressions were measured. Standards only stated that if the ad was in view of a user an impression was counted. As of March...
by debra | Mar 6, 2018 | Social Media Marketing
Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...
