WBENC Certified
PRESS RELEASE: Watauga Group, a media buying and planning agency offering omnichannel media expertise with leading-edge research capabilities, was recently certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). Leslie...
Sinclair Ransomware Attack
The value of the global entertainment and media market continues to grow, and with a projected revenue of $2.1 trillion in 2021, it is no surprise that businesses from newspaper publishers to television broadcasters are falling victim to ransomware attacks. Sinclair...
When Outages Impact your Ad Spend – A New Social Dilemma
It’s been a busy week for our friends at Facebook with their longest outage since 2008. This affected not only Facebook but also Instagram and What’s App. Billions of users across the globe voiced frustrations, and advertisers failed to deliver critical...
Will more consumers at home improve Superbowl ratings?
With more consumers spending more time at home amid winter storms and Corona quarantines, the NFL hopes to see a reverse in declining ratings. As statisticians, we think even the changes in the world due to Covid won’t be enough to drive major gains in SuperBowl...
Post-Turkey Coma TV Line-up AND GIVEAWAY!
As everyone plans more intimate Holiday celebrations, we expect more people will be spending time in front of their televisions. This year is going to look a little different than past years with modified football schedules, a new approach to the Annual...
Impact of rising political ad spend on CPMs & Inventory
In 2020 fierce competition among election candidates on the local, state, and national levels has led to the highest political ad spends in history, up a whopping 145%. The dramatic influx of political ads, in turn, drove a sharp spike in CPMs from August to early...
eCommerce and Lead Generation Series: Snapchat
For installment three of our e-commerce series, learn a little more about ad placements on Snapchat below: Snapchat Dynamic Ads Snapchat is a great platform to reach Gen Z & Millennials... more than 75% of those 13-34 in the US are active on the app. What’s...
Facebook & Instagram Introduce New Tools to Drive Conversion
Google is a very important part of your brand’s approach to advertising, however, its only one part. Take a deep dive into changes to Facebook and Instagram.
eCommerce and Lead Generation Series: Google Ads
In the past few months, media companies have expanded placement options for advertisers. We are seeing trends among Google, Facebook & Snapchat focusing on new ecommerce and lead generation opportunities. We took a dive into these new product offerings and will...
Watauga Group now the largest agency in Central Florida
Each year, the Orlando Business Journal compiles a list of advertising agencies and digital firms in the Central Florida Area and ranks based on billings. In 2019, Watauga Group ranked FIRST in capitalized billings, a huge feat for an agency that specializes in only...
Will radio make a comeback this summer?
Bored consumers anxious to get out of the house are impacting hours watched on TV and may drive radio listening more than any recent years.
Effects of Stay-at-Home Orders on Digital Usage and TV Programming
With two-thirds of the country’s population now under stay-at-home orders (excluding essential workers) and the federal level extension to follow strict social distancing guidelines through April 30, we are starting to see a clearer picture of the impacts this new normal is having on digital media consumption as well as TV programming in the U.S.
COVID-19 Media Impacts – How is the industry doing?
In an effort to slow COVID-19’s spread across the United States, people are practicing social distancing and self-quarantining. As more individuals are staying home, the media industry is witnessing unprecedented changes across platforms, including changes in...
COVID-19 Media Impact
A sampling of markets nationwide shows HUT (households using television) levels are already up for the week of 3/9 as compared to the six weeks prior. Atlanta and Jacksonville are up 20%, Omaha 30%, Bismarck 28%.
Are Zero Click Searches Hurting Your Traffic?
Have you been paying attention to the SERP’s lately? What is a SERP? SERP stands for “Search Engine Results Page”. This is the page displayed by a search engine in response to a query. Try typing the question into Google. This is what you will see… Where are the...
Television targeting is now more competitive with digital.
Advanced TV is an umbrella term that refers to television advertising that evolves beyond the traditional, linear TV delivery models. Aligning data with television uses technology to make linear television more of a precision tool for audience targeting, much like...
2019-2020 TV Season
Fall is Right Around the Corner - 2019-2020 TV Season Fall is right around the corner and so is the 2019-20 TV Season. Although the much-publicized Dancing with the Stars premiered last Monday, the majority of the premieres are this week, and old favorites will...
Streaming Services: Love, Marriage, Divorce and What It Means to Advertisers
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....