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OTT is Continuing to Change the Landscape of TV

OTT is Continuing to Change the Landscape of TV

With millions of hours of TV content available at any time, consumers are no longer interested in paying for programming they don’t watch. In fact, over 54% of the US population are cord- cutters, cord-nevers, orcord-trimmers....

Ad Blockers – an opportunity or a threat?

Ad Blockers – an opportunity or a threat?

With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...

Surprising Media Consumption

Surprising Media Consumption

Surprising ways your clients are spending their time with media… and how its good news! 1. US Adults spend much more time with non-digital radio than with social media. The average adult’s daily time spent with radio in 2017 is 1h 26m, while social media only averaged...