Our goal is simple…to deliver digital media excellence to clients using world-class tools, analytics and smart thinking.
WHAT WE DO
From Search Engine Marketing to Social Media and Programmatic Advertising, our Digital Team will lead your customer throughout their buying journey.
Search engine marketing can be one of the most effective ways to reach your audience when they are researching your product or service as well as when they are ready to buy. As of March 2019, Google has an 88.5% share of the search market, with Bing at 6%. Though each search engine has many pros and cons, you can’t afford to ignore the almost 9 billion monthly page views Google search receives in the U.S.
Data and Analytics are essential to your media campaign. These lead us to insights about your audience and how they are perceiving your product, and interacting with your messaging. The more you understand about your target market, the better you are able to talk to them, engage, and sell. Cybear Interactive has uniquely qualified team members who can provide you the insights you need to remain successful in a highly competitive environment.
Social media marketing has become a mainstay for businesses. 77% of small businesses say they use social media marketing to promote their business. Consumers 25-54 put social media second only to search when looking for information about a brand or product. But social media is much more than Facebook. Each social platform is used for different reasons by consumers.
eMarketer has forecasted that 86.3% of all digital advertising will be programmatic by 2020. Video, native, social, mobile, audio, and even television and outdoor are now purchased programmatically. The breath and quality of programmatic media has grown substantially over the last few years with transparency, viewability, and safety at its core. Let our experts show you how to save money while delivering more of your customers to your website or store.
With the rise of U.S. internet users paying for ad blockers – currently at 26% and projected to grow to 30% in 2018, the impact to advertising could be jarring; Juniper Research predicted ad-blocking could cost publishers $27 billion in lost ad revenue by...
Snapchat continues to make changes to the platform attempting to appeal to both users and advertisers. Q4 2017 saw a spike in daily active users that excited a lot of people as it was the largest quarterly growth since Q3 2016. In the past, advertisers have...
Facebook has provided an update on the removal of third-party data from its platform that we wanted to share. We know the details of this change can be confusing so as our team becomes educated on this update, we wanted you to be as well! We have broken down what we...