by Watauga Group | Digital Marketing, Media Planning, Media Strategy
Comcast’s NBCUniversal recently announced that it will be breaking away from Hulu to start its own video streaming service – set to launch in 2020. This move, along with AT&T’s WarnerMedia plans to do the same, now gives Disney full operational control of Hulu....
by Watauga Group | Digital Marketing
In response to growing concerns from advertisers, after a series of measurement errors, Facebook recently announced it will open itself up to audits by a third party measurement source, the Media Rating Council. Shortly after, it was announced that MRC will also audit...
