Programmatic Advertising

Programmatic Advertising is an automated bidding process that uses real-time data and a blend of targeting tactics to reach users at every level of engagement. We use data-driven decision-making to reach specific audiences and only pay for ads delivered to the right people at the right time.

Advertising can affect consumers at every stage of the marketing funnel from awareness and education to evaluation and purchase. When you build brand awareness consumers are more likely to remember you.

The Cybear team is not limited to any one platform.  We are certified on multiple desks to bring the very best in programmatic advertising to our clients.  We target specific audiences by demographics, interests, behaviors, context, location and retargeting. We know how to find your users.

VIDEO

According to Cisco, in 2020 nearly 80% of Internet traffic will be related to video. Engaging video content is easier for user’s to pay attention to and is preferred over reading static text.

CONNECTED TV

65% of U.S. TV households have at least one TV set connected to the Internet. Viewers stream live and on-demand TV content on their internet-enabled smart TV, Roku, Apple TV, game console, etc. Reach cord-cutters and streaming TV viewers in a world where traditional linear TV viewership is shrinking.

STREAMING RADIO

Streaming radio has now become a habit for listeners in all age groups. Over 61% of Americans listen to digital radio each month. Target the listener, not just the platform, by enabling streaming audio across multiple platforms. We sequence messaging with other digital tactics.

NATIVE

At first glance, native ads do not resemble an ad because they match the user interface and blend into the surrounding content. These ads are placed in social media feeds, as recommended content and sponsored content in online publications. Studies have shown that average click-through rates are 4X higher for premium native ads vs. non-native display ads on mobile devices.

How does Programmatic Advertising work?

Are you ready to see how programmatic advertising can work for you? 
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